Customer Engagement Professional Award Opens

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Nominations are open for the 2019 Customer Engagement Professional Award

Nominations for the 2019 CustomerCount® Customer Engagement Professional (CEP) Resort Trades Award have officially opened.

The coveted award, in its fourth year, recognizes outstanding leaders who exemplify customer engagement within the timeshare resort/hospitality industry.

Nominations will be open until December 31, 2019 and the winner will be announced in March of 2020.

CustomerCount and Resort Trades are looking for the most valuable customer engagement professional within the timeshare resort/hospitality industry.

Qualified people most likely will be those who are in daily contact with members and guests including:

  • Resort managers
  • Assistant managers
  • Front desk folks
  • Customer service team members

These outstanding team members exemplify the highest standards in customer engagement and service. Their interaction with members and guests shapes the entire guest experience; paving the way and opening the doors to happy smiles and memorable vacations.

Customer Experience Professional award 2019

Previous winners – and their ongoing success

Last year, the award went to Noyan Suel as Operations Manager of Grand Pacific Resorts’ Carlsbad Seapointe Resort. He has since been promoted to General Manager of Olympic Valley Resort.

The year prior, Jeff Brock, now Regional Director of Operations, received the CEP Award from a highly competitive field of nominees.

The nomination process includes completing an online nomination survey to measure the nominee’s qualifications and qualities. The survey is powered by CustomerCount’s software.

“The flexibility of our online feedback system can be utilized in numerous ways–including an efficient method in determining a winner for this award,” said Robert Kobek, president of CustomerCount. “We will combine the data entered numerically in specific categories of customer and/or member engagement including on-site rating improvements and social media mentions and reviews.

“Along with the quantitative data narrative descriptions with anecdotes and stories to support the nomination will also be taken into strong consideration,” added Bob.

According to Sharon Wilson, publisher of Resort Trades: “We’re again proud to team up with CustomerCount to celebrate the timeshare hospitality industry’s often overlooked and under-appreciated resort management professionals. These are the folks at the heart of our industry and we are thrilled to share their accomplishments as living examples of Best Practices.”

The winning customer engagement professional and their company/resort will be profiled in the March issue of Resort Trades. Two trophies will be presented; one for the company and one for the individual CEP.

How to submit a nomination for the Customer Engagement Professional Award

Nominating a colleague is easy. Just visit the CustomerCount nomination website or visit the Resort Trades for a link to the entry form, and complete the form.

How video can increase customer engagement

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By Yuri Duncan, CEO of Buchanan Creative Solutions

When your organization sends a survey to a customer, your primary goal with that customer is “engagement”.  A word synonymous with both “participation” and “involvement”.

The survey is the best means for gathering information related to a customer’s overall level of engagement with your services.

The results of a well-prepared survey allow you to measure a customer’s level of involvement with your brand, services, products, and ongoing improvement efforts.

Ideally, that involved customer becomes an active participant within your services and products. And eventually becomes a brand champion.

CustomerCount® provides branded survey communications that are designed to maximize response rates and set you on the path of ongoing customer engagement.

Engagement, Participation, and Involvement are also the reasons CustomerCount chose the power of video as the best means for sharing their message across the globe.

Video is an incredible tool to attract and retain new and existing customers.

The statistics related to video and engagement are impressive:

  • When we receive a message via video, we remember 95% of the message, as opposed to only 10% retained from text;
  • 52% of purchasers say watching an online video related to a product makes them more confident in their purchase decision;
  • A video explaining a product can increase the chance of purchase by upwards of 85%;
  • Animated videos increase conversion rates by 20%;
  • Search results accompanied by a video thumbnail have a 41% higher click-through rate than those without;
  • 75% of executives claim to watch videos on business related websites at least once a week;
  • Online retail shoppers are 64% more likely to buy a product after watching a video; and
  • 90% of customers report that product videos help them make purchasing decision.

In this digital age, video is a key resource for education, marketing, communication and research. That is exactly why CustomerCount has partnered with Buchanan Creative Solutions to build a library of impactful video content.

Video increases customer engagement

Using a combination of video, animation and sound, we have created a wide range of content designed to:

  • Educate: An animated video of the CustomerCount whitepaper “The Difference Between Feedback and Surveys”
  • Explain: A series of videos speaking to the “Top 10 Reasons to Choose CustomerCount”
  • Demonstrate: Videos focused on specific products such as TravelVue and the Onsite Service Request
  • Communicate: A series of videos featuring Bob Kobek, President of CustomerCount, speaking directly to the viewer about new innovations and features within the CustomerCount platform

Why choose CustomerCount?

CustomerCount is clearly committed to fostering engagement across multiple channels.

Their survey platform provides a seamless experience for engaging your customers. And their ongoing communication strategy provides viewers with a wide range of inviting and effective video content.

Enhance your feedback management systems across the board by visiting the CustomerCount channel on YouTube

Once you’ve had a chance to watch the power of CustomerCount in action, contact Bob Kobek now for further information about CustomerCount’s survey solutions on +1 317-816-6000.