Innovative Sales and Marketing is the subject for the second interactive Resort Trades Telephone Town Hall on July 16 at 1:55 ET.
This complimentary virtual event features two of the industry’s leading experts in sales and marketing, Shari Levitin and Ron Roberts. They will share their knowledge and experience then take live questions and comments from registered listeners.
“Resort Trades is excited to have guests like Shari and Ron, who know their areas of expertise inside and out,” says Sharon Wilson, Resort Trades’ publisher. “Anyone involved in the industry – or any other area of discipline for that matter – will learn something from these speakers. First, Shari coined terms early on, such as “Third Level”, “The Five Why’s”, “Compliance versus Commitment”, and “Excuses versus Objections”. Those terms that are now common nomenclature in the industry today.”
“Resort managers of legacy properties, in particular, will want to take notes about Ron’s topic, ‘Saving the Ship.’ Ron will discuss the myriad ways that a timeshare association can re-start lost revenues stemming from older owner-bases, maintenance fee delinquencies, and HOA owned weeks. Diminishing maintenance fee revenues can be arrested, costs can be slashed in some cases, and a number of programs, policies, and sales production can be implemented to reverse the slide.
“Ron will discuss options that are readily available, make or save the HOA many thousands of dollars each month, add value to the resort, and avoid some of the bad press that has been heaped upon the timeshare business in America. With the proper policies in place, HOA’s can avoid “Special Assessments”, replenish sinking funds, eliminate deferred maintenance, and keep the resort on a solid financial footing.”
Everyone involved in the resort industry, including team members from resort and supplier companies, are invited to attend.
Register for the Resort Trades Town Hall now
Shari Levitin, The Levitin Group
Shari Levitin is the author of the bestseller, Heart and Sell, a frequent contributor to Forbes, CEO Magazine, Huffington Post and guest lecturer at Harvard. Shari started in the timeshare industry in 1997, and her team has increased revenues for companies like Wyndham, Hilton and RCI in over 40 countries.
Recently, Shari has been recognized as one of the:
- Top 10 Voices in Sales for LinkedIn.
- Stars in a documentary film put out by Salesforce called the Story of Sales along with 20 other sales experts
- Top 50 Keynote Speakers.
- 38 Most Influential Women in Sales.
Shari will address “The Adaptive Seller” and help answer the question: “Are you a Sense-maker?” Some of the information to be presented by Shari is centered around materials from presentations at Hilton, Harvard, Comcast, Staples, Adobe and YPO.
Ron Roberts, Sage Marketing Inc.
Roberts is president and CEO of Legacy Solutions International. This custom service company specializes in overcoming legacy issues for older, mature projects in need of solutions such as the unwanted build-up of HOA inventory, missing maintenance fees, delinquencies, and effects resulting from an ageing owner base.
Ron’s topic is “Saving The Ship” and he will discuss sales and marketing techniques in the context of legacy resorts.
Mr Roberts is also president & CEO Sage Marketing Group, Inc., a real estate and leisure property marketing and consulting firm with offices in Colchester, Vermont.
Please register at least one hour before the starting time of the event. Or, you may call into the Town Hall by dialing 833-380-0701.
Before the event, those who have registered will receive a call to join via phone. Those who have not pre-registered may follow along at ResortTrades.com/Town-Hall.
How it works
This discussion will be brought to you through The Contact Group’s Total Teleconference platform. Here’s how it works:
- Complete the FREE registration form.
- Receive our telephone call on July 16, 1:55 ET, just before the event, to join via phone.
- Follow along with our online presentation at ResortTrades.com/TownHall.
- During the event, participate in our Q&A and polling questions.
Who is Resort Trades?
Resort Trades is distributed monthly to every resort in the U.S. It is also delivered to a subscriber-base of senior-level executives at development, management, and timeshare-related travel companies. Resort Trades offer display and classified advertising, directory listings, as well as monthly industry news and press releases. Other features include global analysis articles and in-depth interviews with industry professionals and business leaders. For more information, visit www.resorttrades.com.