by Tom Chandler- EVP Global Business Development, CustomerCount
How much does a bad phone number cost?
If you haven’t checked with your attorney or compliance officer about the most damaging rule since the Do Not Call Rule, you really should do so – and NOW. The FCC’s recently released and more restrictive TCPA Declaratory Ruling is already in effect as of July 10, 2015.
Among the very onerous parts of this do not call ruling, you should take note of the following:
- As part of the ruling, the FCC will levy fines of $11,000 per documented incident of non-compliance.
- The expanded definition of “ATDS” (Automatic Telephone Dialing System) now includes equipment like cell phones and other devices with functions of an ATDS.
- Previous rulings regarding what constitutes “prior express written consent” for non-telemarketing calls are reiterated.
- Internet-to-phone text messages are also covered by the TCPA.
What are your company’s next steps in marketing to prospects or following up with customers online, via text or cell phone from an expanded TCPA perspective?
We understand how this ruling can impact your business and we built a solution to address it. Interested in learning more? We would love to talk with you. Our Opt-In solution provides a secure platform to gain your customers’ permission to contact them – which is now the new, stringent world we are all in!
Reach out to me and let’s discuss – firstname.lastname@example.org.
Want to read the ruling? https://www.fcc.gov/document/tcpa-omnibus-declaratory-ruling-and-order