Resort Trades Town Hall – New Rules for Owner Communications with Lisa Kobek
Date: Thursday, August 13, 2020
Time: 1 pm EST
Where: Online at the Resort Trades Learning Center
Ever since RCI first invented Comment Cards, resort professionals in the vacation ownership business have recognized the value of asking their customers’ opinions. The survey process has expanded ever since. Micah Solomon, a senior contributor to Forbes magazine, says “Alarming but true: If you send out a defective survey, it might be worse than not surveying your customers in the first place….”
To help sort through the do’s and don’ts when it comes to customer research, Resort Trades will host a free Town Hall on Thursday, August 13 featuring Lisa Kobek from CustomerCount®.
Since 2014, Lisa has been EVP of Client Services and Operations with the company, which is an online enterprise customer feedback solution designed specifically for the hospitality industry. Her job is to oversee client management, service delivery, and product development processes.
She will cover the benefits and importance of engaging your owners in communication. As she will show us, obtaining customer feedback can help a resort team strategize ways to make improvements, as well as helping assess areas of success that can be amplified. The process, done correctly, obviously requires a much more advanced set of skill and competence than initially meets the eye. Kobek will help you see why there’s much more to it than simply throwing out a DIY survey to measure the customer experience (CX).
During the live, interactive session, she will cover a general list of best practices. Other things Kobek would have listeners consider include using surveys as communication tools to engage owners, things to think about when developing questions, and compliance with government rules and regulations. Plus, there are a number of points she will cover what to consider when choosing a delivery method.
Resort Trades has twice enjoyed working with CustomerCount to perform reader interest studies. With Kobek’s help, we were able to develop a deeper understanding of who our readers are and have been able to tailor our editorial to be more relevant to them. Kobek is a pro at what she does and, hearing her explain more about it will be of great value to attendees.
To register your place, visit the Resort Trades Learning Center today. This will allow you to ask Lisa any questions at the end of the Town Hall meeting.