INDIANAPOLIS, IN (June 9, 2020) – CustomerCount offers a Complimentary Live Webinar on Reputation Management.
Discussing the difference between Reputation Management and Reputation Marketing, the Webinar will also introduce the integration of the Keatext.ai platform and the CustomerCount customer feedback management system.
The Keatext.ai system captures review comments from 50+ rating sites including Yelp, TripAdvisor, Google Reviews and Booking.com.
Webinar moderator and CustomerCount president Bob Kobek explains that the combination of the resultant analytics data offers the ability to ‘see’ patterns within comments on surveys and reviews. This allows businesses to evaluate a more accurate customer sentiment.
Explaining how a bad review or a low star-rating can have a major impact and make or break a brand, Bob confirmed that “the ultimate benefit is the greater positive impact on brand reputation marketing.”
The 30-minute webinar event “Do you have a 5-Star Reputation? will take place on June 16, 11 a.m. EST.
Who, What and How?
The fast-paced focus webinar will look at Reputation Management and how to improve review site ratings with sentiment analysis data. The speakers are Narjès Boufaden, Founder and CEO of Montreal-based Keatext and EVC Marketing’s Digital Marketing Consultant John Heffernan.
Learn how to improve online ratings
The Webinar will provide participants with lessons and strategies they can put into action now and set them on their way to achieving a 5-Star Brand Reputation with sites such as TripAdvisor®, Expedia, Booking.com and Google.
Keatext AI analytics
CustomerCount clients can use Keatext directly through its report portal for a wide range of text-based analytics.
According to Narjès Boufaden, the Webinar will discuss how advanced text analytics can measure the true voice of your customer. The importance of an AI-powered platform that synthesizes large volumes of feedback from multiple channels in seconds cannot be understated.
Boufaden added: “CustomerCount was Keatext’s first tech partner in the hospitality sector. Over the past four years, they’ve taught us how our ability to analyze unstructured data in the form of freely written text is extremely beneficial to the travel and hospitality industries especially enabling brand managers to focus on actionable insights and activity.”
Learn from a digital marketing and reputation management specialist
Said John Heffernan, EVC Marketing: “Consider your own purchase approach. Would you buy a product or service or book online from a business with poor ratings and reviews? We all look at the rating stars and they can be the difference between a new potential client and the loss of a client you never even knew existed.”
In his segment, John will outline the key difference between reputation marketing and reputation management and share key insight on how to develop a 5-star brand strategy.
EVC Marketing works with brands to achieve higher Digital Marketing and Social Media Visibility, Lead Generation, and Sales. John’s expertise is in high demand and he is often called upon to deliver keynote presentations and seminars on all digital marketing topics.
Online registration for the Webinar is open now.
CustomerCount is a feature-rich, cloud-based survey solution providing intuitive real-time reporting, fast turnaround on requested updates, and detailed and dynamic data gathering capabilities to support process improvement efforts, build customer loyalty and improve your bottom line. Developed and managed by Mobius Vendor Partners, CustomerCount was initially designed for the timeshare and contact center industries and is now used by organizations across numerous different vertical markets and industries. For more information, visit https://www.customercount.com/ or call 317-816-6000. Follow them at https://www.customercount.com/blog/ on Twitter @CustomerCount or facebook.com/CustomerCount.
Keatext is a cost-effective, cloud-based app that quickly gives businesses a picture of their entire interaction with their customers, across all touchpoints so they can take the right action. Keatext uses natural language processing technology to analyze unstructured customer feedback such as customer comments, product reviews, call center transcripts and open-ended survey responses. Learn more at www.keatext.ai or follow them on Twitter @KeatextAI.
Over the past 12 years, the EVC Marketing team has focused on providing digital marketing services and developing reputation management strategies for resorts and industry service providers. With such long-standing experience working with timeshare resorts (as well as industry bodies including RCI, Interval International, DaE, and TATOC), the team understands the specific issues facing all resorts offering timeshare and vacation rental products. Today, the team comprises experienced designers, technicians and specialists who deliver all aspects of the digital marketing spectrum including paid search, social media, design, web design, reputation marketing, video creation, content marketing, email marketing and more.