Customer Feedback for Contact Centers Equals Customer Engagement

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It costs about 5 times as much to attract a new customer as it does to keep an existing one.

Customer Feedback for Contact Centers Equals Customer Engagement

Bob Kobek, Bob Kobek

From my experience, not enough contact centers ask for customer feedback after agent interaction. Why is that? Is it because they are afraid to hear from the customer? Or, is it that they fear their client will not appreciate the collection of customer feedback? I know there are a lot of metrics a contact center analyzes throughout a day regarding efficiencies. However, those metrics are focused on the individual agent and not the customer. Implementing an online customer feedback solution will not only provide the customer’s perspective, it will also empower the organization with sound customer data regarding the CSR interaction that is actionable. CustomerCountSM has helped numerous contact center operations become more customer centric which has led to improved revenues in the short and long-term. If you manage a contact center, do yourself a favor and checkout CustomerCountSM. You will not be disappointed. www.customercount.com.

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