Town Hall considers customer satisfaction & engagement
On Thursday, August 13, Resort Trades magazine is hosting the third interactive town hall with Lisa Kobek and Sean Coogan. The focus of this event is to assist resort operators to maintain communications with owners to increase customer satisfaction and engagement. A...
Making the most of consumer touch points
by Bob Kobek, president of CustomerCount® There are many consumer touch points a resort property can have with their owners, guests and renters. Reservations must take place whether that is done online or via telephone. And this interaction and customer engagement...
The downsides of a telephone survey
Why a telephone survey is not always the best option – By Bob Kobek, president CustomerCount® The other night I am home with my family and the phone rings. After answering, a woman’s voice announces who she is and what firm she is representing. She explains her...
Use multiple question types for granular survey data
In order to better understand the overall experience a consumer has with your brand, you need granular survey data. One way to achieve this is by incorporating multiple question types into you survey. Collecting customer feedback to gauge their satisfaction is...
