Making the most of consumer touch points
by Bob Kobek, president of CustomerCount® There are many consumer touch points a resort property can have with their owners, guests and renters. Reservations must take place whether that is done online or via telephone. And this interaction and customer engagement...
The downsides of a telephone survey
Why a telephone survey is not always the best option – By Bob Kobek, president CustomerCount® The other night I am home with my family and the phone rings. After answering, a woman’s voice announces who she is and what firm she is representing. She explains her...
How to build brand awareness with surveys
Taking every opportunity to build brand awareness. How many times have you taken a survey and the company soliciting your feedback barely mentions their name on the survey form or thank you page? I bet a lot. In the last week alone, I received three customer feedback...
How to improve survey response rates
by Bob Kobek, president of CustomerCount® A common statement I hear from those gathering and analyzing customer feedback is that it can be difficult to get a good survey response rates. In my experience at CustomerCount, organising surveys and customer feedback for 20...
