Explaining the Net Promoter Score (NPS)
By John Heffernan, EVC Marketing During a recent webinar, Do You Have A Five-Star Reputation, Bob Kobek, President of CustomerCount explained the unsatisfactory reliance by a business on star ratings and reviews. Let’s be honest. Fake reviews, unwarranted poor reviews...
Customer Feedback Management & Data Types 2
Based on the work of Anita Toth in her article: Ultimate Guide To Customer Feedback In this second article in our mini-series Guide to Customer Feedback and Data Types, we consider what Anita Toth calls medium and deep data. Unlike the general data collected through...
A guide to customer feedback and data types
Based on the work of Anita Toth in her article: Ultimate Guide To Customer Feedback For many businesses, customer feedback is a “nice-to-have” activity that they never get around to implementing. Others are not interested in asking the question, “What don’t you like...
Engaging owners through feedback tools
If you missed the presentation from Lisa Kobek, EVP Client Services and Operations at CustomerCount®, at the recent Resort Trades Town Hall, you can view and download it here. Engaging Owners Through Feedback Tools from Emily Collins Download the presentation here:...
