Why you should care about customer care
By CustomerCount® president Bob Kobek It is very hard for me to imagine a discussion surrounding customer care is really necessary. But, for some reason all businesses swat at the issue as if it is a breaking story on a major news network. Concentrating on what it...
3 reasons customer satisfaction surveys fail
Customer satisfaction surveys don’t always work. Perhaps you have first-hand experience with a survey failing and looking back, still don’t know why. But rest assured, you are not alone. We run into many people that have done surveys before and been unsatisfied with...
The business benefit of customer service awards
By Yuri Duncan – WRAP Partner and CEO of Buchanan Creative Services Much has been written about the overwhelmingly positive results of using customer service awards to recognize your employees. However, what are the positive and negative impacts to your...
How video can increase customer engagement
By Yuri Duncan, CEO of Buchanan Creative Solutions When your organization sends a survey to a customer, your primary goal with that customer is “engagement”. A word synonymous with both “participation” and “involvement”. The survey is the best means for gathering...
