Town Hall considers customer satisfaction & engagement
On Thursday, August 13, Resort Trades magazine is hosting the third interactive town hall with Lisa Kobek and Sean Coogan. The focus of this event is to assist resort operators to maintain communications with owners to increase customer satisfaction and engagement. A...
The importance of Krulak’s Law in CX
By Emily Collins, EVC Marketing Krulak’s Law of Leadership states that the future of an organization is in the hands of the privates in the field, not the generals back home. And Charles C. Krulak, the creator of this law, should know. As a highly decorated,...
Making the most of consumer touch points
by Bob Kobek, president of CustomerCount® There are many consumer touch points a resort property can have with their owners, guests and renters. Reservations must take place whether that is done online or via telephone. And this interaction and customer engagement...
The downsides of a telephone survey
Why a telephone survey is not always the best option – By Bob Kobek, president CustomerCount® The other night I am home with my family and the phone rings. After answering, a woman’s voice announces who she is and what firm she is representing. She explains her...
