The downsides of a telephone survey
Why a telephone survey is not always the best option – By Bob Kobek, president CustomerCount® The other night I am home with my family and the phone rings. After answering, a woman’s voice announces who she is and what firm she is representing. She explains her...
Use multiple question types for granular survey data
In order to better understand the overall experience a consumer has with your brand, you need granular survey data. One way to achieve this is by incorporating multiple question types into you survey. Collecting customer feedback to gauge their satisfaction is...
How to improve survey response rates
by Bob Kobek, president of CustomerCount® A common statement I hear from those gathering and analyzing customer feedback is that it can be difficult to get a good survey response rates. In my experience at CustomerCount, organising surveys and customer feedback for 20...
Why you should care about customer care
By CustomerCount® president Bob Kobek It is very hard for me to imagine a discussion surrounding customer care is really necessary. But, for some reason all businesses swat at the issue as if it is a breaking story on a major news network. Concentrating on what it...
