The downsides of a telephone survey
Why a telephone survey is not always the best option – By Bob Kobek, president CustomerCount® The other night I am home with my family and the phone rings. After answering, a woman’s voice announces who she is and what firm she is representing. She explains her...
How to build brand awareness with surveys
Taking every opportunity to build brand awareness. How many times have you taken a survey and the company soliciting your feedback barely mentions their name on the survey form or thank you page? I bet a lot. In the last week alone, I received three customer feedback...
Marketing vision for 2020 and the new decade
By John Heffernan, WRAP Partner and associate of EVC Marketing With 2020 just around the corner, we’re looking forward to not just a new year but also the start of a new decade. In recent weeks, influencers, specialists and writers have taken us back to 2009/2010....
Why Social Media is Important to Engage Customers
Are you making the most of social media to engage and maintain your customers? Social media is now so ingrained in our marketing culture that a company’s success is dependent upon it. Engaging with the customer through ongoing interaction is a necessity in a world...
