Why Social Media is Important to Engage Customers and Consumers

Surveys
In the average business, for every customer who bothers to complain, there are 26 others who remain silent.

Why Social Media is Important to Engage Customers and Consumers

Bob Kobek, Bob Kobek

Are you making the most of social media to engage and maintain your customers? Social media is now so ingrained in our marketing culture that a company’s success is dependent upon it. Engaging with the customer through ongoing interaction is a necessity in a world where everyone is bombarded by millions of messages. Our smartphones and computers are an extension of our personal lives. In business social media is imperative to gain and keep our customers’ attention.

Connect, Engage, Educate, and Interact

Social media provides companies with the ability to connect and engage with customers in the same way they connect with friends, family members, and with information that is most important to them. There are now nearly 2.5 billion social media users. They use well-known sites such as Facebook, Twitter, YouTube, Snapchat, but also a myriad specialty sites designed to attract specific customers. Chatbots and the use of live video are part of the norm now.

Personalize Your Message

It couldn’t be a better time to reach your target customers. With so many ways to gather information it’s easier to personalize your message and connect to your customer on a personal level. Have a conversation with them through social media channels. Use social media to lead them to your website where interactive content such as surveys or quizzes can help you find out your customers wants and needs.

Make it Easy for Customers to do Business with You

If it seems like Chatbots are popping up on every website, it’s true. Software and platform service provider Oracle, polled 800 senior marketing and sales executives worldwide, and found that close to 80 percent were either using or planned to use Chatbots for their business by 2020.  Businesses use Chatbots to provide better customer service. It can be used for services such as making payments, placing orders or customer communication.

Live video on YouTube or Facebook provide a way to interact with current and potential customers in real-time. Company representatives can respond to comments, ask and answer questions in as close to a real situation as possible without being in the same room.

Customer Count is your Customer Feedback Solution. We use social media channels to educate, inform and engage our clients and you can find us on Facebook, Twitter, LinkedIn and Google+.  We like you…now like us too!

About CustomerCountSM  

CustomerCount is a feature-rich, cloud based survey solution providing intuitive real-time reporting, fast turnaround on requested updates, and detailed and dynamic data gathering capabilities to support process improvement efforts, build customer loyalty and improve your bottom line. Developed and managed by Mobius Vendor Partners, CustomerCount was initially designed for the timeshare and contact center industries and is now used by organizations across numerous different vertical markets and industries.  For more information, visit www.customercount.com or call 317-816-6000.  Follow them at http://www.customercount.com/blog/ on Twitter @CustomerCount or facebook.com/CustomerCount

About Keatext 

Keatext is a cost-effective, cloud-based app that quickly gives businesses a picture of their entire interaction with their customers, across all touch points so they can take the right action. Keatext uses natural language processing technology to analyze unstructured customer feedback such as customer comments, product reviews, call center transcripts and open-ended survey responses. Learn more at www.keatext.ai or follow them on Twitter @KeatextAI.

 

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