Servicing the savvy generation

It costs about 5 times as much to attract a new customer as it does to keep an existing one.

Servicing the savvy generation

Matt Morris, Matt Morris


The link below is a great example of the changing world of the relationship between sellers and buyers. Without measurement, there is no way to know whether or not the knowledge of the sellers of your products or services match up with the expectations and knowledge of buyers.

~Bob Kobek~

“Servicing the savvy generation:Transforming enterprise skills to manage
today’s informed customers”:

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