I JUST HAVE TO ASK: A question posed by Bob Kobek of CustomerCount

Matt Morris, Matt Morris

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“!http://customercount.com/images/18.jpg (IPhone)!”:http://www.apple.com/iphone/
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When I read the following information, I began to feel serious self doubts about the Palm Pre I just purchased. It seemed like a good decision at the time.
My questions is, now that you know what the buyers are saying, what will be your next smart phone purchase? “Are you listening to your peers?”:http://customercount.com/index.php
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*iPhone Leads Customer Satisfaction; Android Missing*
Overall satisfaction among smartphone and traditional handset owners whose phones are equipped with touch screens is considerably higher than satisfaction of owners of phones that have other input mechanisms, according to the J.D. Power and Associates 2010 U.S. Wireless Smartphone Customer Satisfaction Study-Volume 1 and the 2010 U.S. Wireless Traditional Mobile Phone Satisfaction StudySM-Volume 1.

“Read the rest of the article”:http://www.katonda.com/news/iphone-leads-customer-satisfaction-android-missing/999/2010

==Post originally found here==

~Bob


Are you part of the conversation?

Matt Morris, Matt Morris

“!http://customercount.com/images/17.gif (http://scoremichigansgreatsouthwest.org/)!”:http://scoremichigansgreatsouthwest.org/high_cost_of_losing_a_customer.html
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Giving customers an opportunity to voice their opinions can be crucial to a company’s long-term success. Not only will it increase your ability to measure “customer satisfaction”:http://customercount.com/about.php?select=1, it will identify areas for product development.
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*High Cost of Losing A Customer*

The lowest-ranking employee in a business can lose more customers than can be gained by the highest-ranking employee.

In the average business, for every customer who bothers to complain, there are 26 other who remain silent.

The average wronged customer will tell 8 to 16 people (about 10 percent will tell more then 20 people).

“Read the rest of the article”:http://scoremichigansgreatsouthwest.org/high_cost_of_losing_a_customer.html

==Post originally found here==

~Marc


Those Hoosiers are Smart People: Bob Kobek is a Hoosier so he knows

Matt Morris, Matt Morris

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!http://customercount.com/images/16.jpg (Airline Cabin)!
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If you fly a lot, or even if you don’t, this article says bushels about how small changes in “customer experience”:http://customercount.com/about.php?select=1 will alter a satisfaction score forever.
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==Customer satisfaction — for a price==

I remember the days when the peanuts were honey-roasted and every seat came with a blanket and pillow. That was nice. Flying has always been irritating, but at least there were certain complimentary perks to help make the experience a bit more enjoyable.

Now, passengers are lucky if they get an armrest and a little baggie of dry-roasted peanuts.

“Read the rest of the article”:http://www.idsnews.com/news/story.aspx?id=75063

==Post originally found here==

~Bob


We are Still talking about Tiger, and we likely always will be

Matt Morris, Matt Morris

“!http://customercount.com/images/14.jpg (Loyalty 360)!”:http://loyalty360.org/

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The talk of the town last week during the recently completed Masters golf tournament at Augusta, GA was not only about how Tiger Woods would compete, but how he monetized his PR problem and how Nike capitalized on “customer loyalty”:http://www.customercount.com.
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==In The Context Of Customer Loyalty, New Nike-Tiger Woods Commercial Is Spot On==

“The brand Nike (Tiger) is stoic, open and tuned in. In essence, it is listening, which is the foundation of any true Loyalty program. You need to actively engage and listen to your market constituencies. Nike is taking a bold stand with this commercial since this may upset and potentially alienate some of their core audience. Yet, like all of us, Tiger is deserving of a second chance. There is a definite lack of a sanguine demeanor in this piece. The brand is vulnerable, yet wants to engage, listen and win back the detractors. The only way to fix a problem is to admit that one exists, and find market driven and insightful consumer based responses to the issue.”

“Read the rest of the article”:http://www.prlog.org/10617168-in-the-context-of-customer-loyalty-new-nike-tiger-woods-commercial-is-spot-on.html

==Post originally found here==

~Bob, bad golfer and loyalty fan


This is What We are Talking About!!

Matt Morris, Matt Morris

!http://customercount.com/images/12.jpg (National Golf Foundation)!

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The article below is a perfect example of why “customer feedback”:http://www.customercount.com is a critical component to add to your bottom line and decrease your marketing expenses! Read and enjoy.
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==Why is Your Most Important Asset Not on Your Balance Sheet?==

“Retention Economics” can help golf courses and businesses understand what their customers will do to them in the future. By better understanding the customer asset, companies will not only have a better picture of their current financial health, but they will also more accurately be able to predict the future. Linking customer satisfaction to the customer asset empowers companies with the intelligence necessary to optimize customer satisfaction to yield maximum profitability.

“Read the rest of the article”:http://voiceofcustomerguru.wordpress.com/

==Post originally found “here”:http://voiceofcustomerguru.wordpress.com/==

~Bob